Samsung Galaxy F22 launch date in India is July 6th at 12 PM.
Flipkart has revealed key Galaxy F22 specifications.
The phone features a 90Hz sAMOLED display, 48MP quad cameras, and a 6,000mAh battery.
Samsung Galaxy F22 price in India and sale date will be revealed next week as the company has revealed the launch date. The Galaxy F22 India launch will take place on July 6th at 12 PM. The launch date was spotted on Flipkart, which will be the e-commerce platform to sell the upcoming smartphone. Flipkart has a dedicated microsite that confirms key Samsung Galaxy F22 specifications and shows off the phone’s design as well. The Galaxy F-series phone will feature a 90Hz display, 6,000mAh battery, and 48MP quad cameras, among other things.
Samsung Galaxy F22 specifications confirmed through Flipkart
In terms of design, the Samsung Galaxy F22 looks similar to the Galaxy A22 that launched in India last week. Both the devices get an Infinity-U display and a square-shaped rear camera module. They also come with a side-mounted fingerprint sensor. The Flipkart listing shows the Galaxy F22 in black, but we expect to see more colour options at launch.
Samsung Galaxy F22 features a 6.4-inch HD+ sAMOLED display. The screen supports up to a 90Hz refresh rate for a smooth scrolling experience. The rear camera system offers a True 48MP primary camera. So far, these specifications are similar to what you get on the Galaxy A22. However, the battery in the Galaxy F22 is a 6,000mAh unit compared to the 5,000mAh battery in the A22.
Flipkart is yet to confirm the chipset, but we know it is the MediaTek Helio G80 based on the phone’s listing on Google Play Console. The phone is also expected to come with 4GB RAM and Android 11. The Samsung Galaxy F22 price in India and sale date will be revealed on July 6th at 12 PM. It is rumoured that the phone will be priced under Rs 15,000.
Quad rear camera setup- Main Camera 108MP + Ultra Wide 12MP Dual Pixel Camera + Tele1 3X 10MP Dual Pixel Camera + Tele2 10x 10MP Dual pixel camera | 40MP front facing came
(6.8-inch) Dynamic AMOLED 2X Display, WQHD+ resolution with 3200 X 1440 pixels resolution, 515 PPI with 16M color
Android Pie v10.0 operating system with 2.9GHz Exynos 2100 octa core process
5000mAH lithium-ion battery, 1 year manufacturer warranty for device and 6 months manufacturer warranty for in-box accessories including batteries from the date of purchase
Product information Phantom Silver , 12GB+256GB , with No Cost EMI/Additional Exchange Offers , Samsung S21 Ultra
OS Android 10.0RAM 12 GBProduct Dimensions 7.6 x 0.9 x 16.5 cm; 228 GramsBatteries 1 Lithium ion batteries required. (included)Item model number SM-G998BZSGINUWireless communication technologies CellularConnectivity technologies GSM, (1900/1800/850/900 MHz), 3G, WCDMA, (2100/1900/850/900 MHz)Special features Dual SIM, GPS, Video Player, Music PlayerDisplay technology AMOLEDOther display features WirelessOther camera features Rear, FrontForm factor Touchscreen PhoneColour Phantom SilverBattery Power Rating 5000Whats in the box Handset, USB Cable, User Manual, Eject pinManufacturer Samsung India pvt LtdCountry of Origin IndiaItem Weight 228 g
Is cryptocurrency safe? The most important thing to understand here is that a currency is just a place to park money. The currency itself is not an investment. When was the last time you bought loads of dollar, yen or even Indian rupee, kept it in your locker (within permissible limits) and told your friends that you have invested in dollar, yen, or Indian rupee? You don’t invest in a currency, you just park your money in it.
Now the question is: Is cryptocurrency safe? It depends upon who has issued it. There can broadly be three types of currencies.
One, a currency that has some intrinsic value like gold, silver etc. Two, a currency which has been issued against some commodity. For example, when the world followed a gold standard, the central banks used to hold gold and issue currencies against that gold. Third, fiat money, which is declared as legal tender by the government.
If the world someday decides to ban the use of gold as a currency, people still might be able to use gold for making jewellery, sheets, wires, etc. Though one might argue that the usage value of gold would be much lower than its market value, the point here is that it would be still of some use to the holder.
Now, do cryptocurrencies like Bitcoin have any intrinsic value? No. So, if tomorrow the central banks decide to ban Bitcoin, the owner would not be able to use it for any other purpose.
Though the fiat currency also does not have any intrinsic value but is backed by central banks. So tomorrow if the Rs 500 & Rs 2000 currency notes are not considered as a legal tender, you would still be able to take those currency notes to the central bank and get the new legal tender currency notes.
If in the near future cryptocurrencies like Bitcoin are banned, they would neither have any intrinsic value nor will they be backed by any central agency. So, there is a big risk of losing all your capital.
But in the future, if the cryptocurrency is issued by a central bank, I think they would be safe, but as an instrument to park money, not as a great investment.
Is crypto a decent long-term investment?
As we have already established, just like any other currency, cryptocurrency is simply a place to park money. It cannot be considered an investment.
I think it will be helpful for readers if we define investment. That is anything that you buy or hold today that has the ability to generate cash flows in the future, even if you don’t sell it in the market.
Few example: You buy a house, never sell it, but it keeps generating rental. You buy a farm, never sell it, but you keep generating cash by selling the farm produce. You buy a company, never sell it, but it keeps generating profits.
When you buy gold, fiat currency or cryptocurrency, their prices just fluctuate in the market. These fluctuations give an impression that they are good or bad investments. But they themselves do not produce anything.
Also, it is worth understanding that a currency should never be a good investment, else people would not use it for buying things. When you know that if you don’t use cryptocurrency (bitcoin) to buy a laptop and hold it with you, bitcoin will appreciate much more than what you could have made by using the laptop, you would never use bitcoin to buy anything.
For people to accept anything as a currency it should be very stable. Many argue that someday in the future bitcoin will be stable and would have the characteristics of a good currency.
Even if we assume that cryptocurrencies such as bitcoin will become stable, we are ignoring the fact that the central banks would not be able to control the supply of bitcoin in the market. Unless the central banks have control over the supply of a currency in the market, they would not be able to control inflation and deflation during an economic boom or burst which will be detrimental for the economy.
Central banks fight inflation by decreasing the supply of money in the market and overcome deflation by increasing the supply of money. Any alternative currency whose supply is not controlled by central banks would either lead to limiting its supply or be banned in the future by central banks.
Are there better investments than cryptocurrencies?
Investing in great companies (for the long term) with some durable competitive advantage trading at a discount to their fair value will always be one of the best investments. For a know nothing investor who does not understand the intricacies of investing, betting on the Indian economy through investing in benchmark indices like Sensex and Nifty is another great option.
There is, however, no doubt that the blockchain technology behind the many cryptocurrencies looks very promising. It is important to note that betting on blockchain technology is different from betting on cryptocurrencies like Bitcoin or Ethereum. So, another way to bet on Blockchain technology would be to shop for stocks of companies that are rapidly adopting this game-changing technology.
Looking for marketing strategies proven to be the most effective for business growth? This article is designed to help you explore the best marketing tactics for any business situation—whether B2B or B2C! Below you’ll find two routes—one for B2B and another for B2C businesses. Click the button below that matches your business situation to explore the best strategies to deploy for your business.
We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2B marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:
CONTENT MARKETING
Content marketing emphasizes education over selling to influence buying behavior. This strategic marketing approach focuses on creating and distributing information relevant to prospects’ needs in order to attract those best aligned with — and most likely to purchase — your product or service. Since communication is ongoing, content can be tailored to reflect what you learn about leads over time, and may include varied formats like infographics, webpages, podcasts, videos, blogs, white papers, webinars, and eBooks. It’s important to note that content marketing is not synonymous with inbound marketing (more on inbound below). Content marketing is an important component to an overall inbound strategy, but it does not integrate other marketing methodologies to maximize content value.
Content Marketing is effective because it:
Draws prospects through the sales funnel
Grows brand visibility, credibility, and desirability
Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers. Unlike traditional marketing methods — or even those of the other strategies listed here — inbound earns the attention of customers and pulls them to a company website by producing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors in rather than annoying them with interruptive traditional advertising.
Inbound Marketing is effective because it:
Works for businesses of any size or type
Creates more knowledgeable prospects
Can be easily integrated and managed using a Customer Relationship Management (CRM) system, like HubSpot CRM
Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence SEO efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, LinkedIn, YouTube, and Instagram as well as search engines like Google and Yahoo.
Social Media Marketing is effective because it:
Reduces marketing spends while increasing lead generation
Provides metrics that give companies additional marketplace insight
While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. It automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in, your product or service.
Search Engine Optimization is effective because it:
Continues to evolve to keep pace with mobile and local search engine optimization
Simplifies searches for customers interested in your product or service
Is a cost-effective way to keep your brand competitive with similarly situated companies
Search engine marketing, or SEM, is a tool that companies use to grow their website traffic through paid online advertising. One of the most popular SEM methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched. Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”
Search Engine Marketing is effective because of its:
Account Based Marketing (ABM) is a B2B strategy that focuses on a targeted set of accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of marketing resources. With all of the things ABM is, though, it’s important to remember that ABM is not the same as targeted outbound marketing. It’s much more strategic, using methods like online retargeting to personalize marketing efforts.
Retargeting uses browser cookie-based technology to identify users who visited your site but left (or “bounced”) before completing a transaction or conversion. The cookie allows for targeted advertisements to appear in those users’ subsequent web searches and interactions, even if they’re not related to your site specifically. Retargeting is an effective conversion tool because it repeatedly gets your brand in front of audiences that are already interested in your product or service.
Retargeting is effective because it:
Recaptures the attention and purchase power of “window shoppers”
Generates high click-through rates
Lends itself to visitor segmentation and tailored messaging
Earned media (or “free media”) is publicity that’s created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word of mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising.Taking an earned media approach to inbound marketing
Earned media and PR are effective because they:
Are generally “free” advertising channels
Are unsolicited and, therefore, have instant perceived credibility
Increase awareness of valuable, educational, and trustworthy content
A referral program is an umbrella term used to describe a systematic approach companies take to incentivize people to tell others about their products or services. Implementing specific affiliate programs, customer referral programs and partner programs within a marketing plan structure are meant to offer the instant credibility of existing customers to grow a customer base. “Referral programs” is often used synonymously with “referral marketing.”
Referral programs are effective because they:
Leverage the recommendations of happy customers
Authentically recognize customers’ brand loyalty and reinforce it
Tradeshows remain a top B2B networking tool (especially when inbound tactics support event efforts), as they gather companies within a specific industry into one location for demonstrating their latest products and services. Rarely open to the public, trade shows give companies the chance to establish or strengthen relationships with key industry partners, customers, and prospects; identify market trends and opportunities; and gain an understanding of what their competition is offering in the market.
In light of the pandemic-driven “new normal,” networking has met with some limitations. However, technology is a decided advantage, as in-person events can often be converted to virtual events that offer similar benefits, including:
Meaningful interactions and relationship-building
Good attendance, creating a target-rich environment for lead generation
Opportunities for businesses of every size to access the same audience and information
Fast Fact: Events like trade shows generate the most B2B leads, while case studies are the catalysts behind lead conversion and acceleration.
CONVERSATIONAL MARKETING
Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, and follow-up questions are addressed immediately. Personalized, relevant engagement vastly improves the user experience. For businesses, conversational marketing typically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker.Set up live chat on your website in 6 steps using HubSpot Conversations
Conversational marketing is effective because it:
Removes layers of impersonal lead capture and creates an authentic, personal customer experience
Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
Strengthens relationships as bots can also recommend additional content to supplement buyer education
Taken individually, the majority of the strategies we listed provide limited marketing clout. However, inbound marketing aligns the heavy-hitters — SEO, SEM, content marketing, social media, and earned media — to deliver a well-rounded, cost-effective marketing approach that generates qualified leads, strengthens customer relationships, and successfully builds brands.
We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2C marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:
SOCIAL NETWORKS AND VIRAL MARKETING
Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence Search Engine Optimization (SEO) efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, YouTube, and Instagram and search engines like Google and Yahoo.
Paid media is a tool that companies use to grow their website traffic through paid advertising. One of the most popular methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched (this process is commonly known as search engine marketing, or SEM). Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”
Internet marketing, or online marketing, combines web and email to advertise and drive e-commerce sales. Social media platforms may also be included to leverage brand presence and promote products and services. In total, these efforts are typically used in conjunction with traditional advertising formats like radio, television, and print.
There’s also a lot to be said about online reviews and opinions. Word-of-mouth advertising is unpaid, organic, and oh-so-powerful because those having nice things to say about your product or service generally have nothing to gain from it other than sharing good news. A recommendation from a friend, colleague, or family member has built-in credibility and can spur dozens of leads who anticipate positive experiences with your brand.
Email marketing is a highly effective way to nurture and convert leads. However, it’s not a game of chance, as to whether your message winds up in spam filters. Instead, email marketing is an automated process that targets specific prospects and customers with the goal of influencing their purchasing decisions. Email marketing success is measured by open rates and click-through rates, so strategy comes into play, particularly when it’s used as a component of a larger internet marketing initiative.
Direct selling accomplishes exactly what the name suggests — marketing and selling products directly to consumers. In this model, sales agents build face-to-face relationships with individuals by demonstrating and selling products away from retail settings, usually in an individual’s home (e.g., Amway, Avon, Herbalife, and Mary Kay).
Point-of-Purchase marketing (or POP marketing) sells to a captive audience — those shoppers already in-store and ready to purchase. Product displays, on-package coupons, shelf talkers that tout product benefits, and other attention-getting “sizzle” often sway buying decisions at the shelf by making an offer simply too good — and too visible — to pass up.
Co-branding is a marketing methodology in which at least two brands join together to promote and sell a single product or service. The brands lend their collective credibility to increase the perception of the product or service’s value, so consumers are willing to pay more at retail. Secondarily, co-branding may dissuade private label manufacturers from copying the product or service. Similarly, affinity marketing is a partnership between a company (supplier) and an organization that gathers persons sharing the same interests — for instance a coffee shop that sells goods from a local bakery.
There is no shortage of co-branding partnerships, but several more recent examples demonstrate particularly good natural brand alignment including the adventurous GoPro and Red Bull, luxurious BMW and Louis Vuitton, and fashion-forward Alexander Wang and H&M.
Likewise, cause marketing leverages and enhances brand reputation. Cause marketing is a cooperative effort between a for-profit business and a non-profit organization to mutually promote and benefit from social and other charitable causes. Cause marketing is not to be confused with corporate giving, which is tied to specific tax-deductible donations made by an organization. Cause marketing relationships are “feel goods” and assure your customers you share their desire to make the world a better place.
Fast Fact: Customers interpret co-branding as a value endorsement from a brand they already trust, creating a potentially lucrative halo effect
CONVERSATIONAL MARKETING
Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, allows them to self-service, and get questions answered immediately. Personalized, relevant engagement vastly improves the user experience. For B2C businesses, conversational marketing is especially effective because it and scales your customer servicetypically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker.Set up live chat on your website in 6 steps using HubSpot Conversations
Conversational marketing is effective because it:
Removes layers of impersonal lead capture and creates an authentic, personal customer experience
Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
Strengthens relationships as bots can also recommend additional content or products relevant to buyers based on their past behavior
Earned media (or “free media”) is publicity that is created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word-of-mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising.
Brand storytelling uses a familiar communication format to engage consumers at an emotional level. Rather than just spew facts and figures, storytelling allows you to weave a memorable tale of who your company is, what you do, how you solve problems, want you value, and how you engage and contribute to your community and the public in general.
Every Strategy Requires an Effective Marketing Plan
Ready to ramp up your marketing efforts, but unsure of where to begin? Reach out to us or check out our complete guide to building an annual marketing plan for any size of business.
The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing. Using data and customer profiles, AI tools learn how to communicate with your customers, and deliver personalized messaging at the right time without the need for human intervention or assistance from marketing team members.
What is AI Marketing?
Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Armed with big data insights, digital marketers can greatly boost their campaigns’ performance and ROI, all of which can be achieved with essentially no extra effort on the marketer’s part. While this definition provides an overview of artificial intelligence marketing at the most basic level, there is obviously much more that goes into it. We’ll be addressing all of the details in the content to follow.
Core Elements of Artificial Intelligence Marketing
Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data was once an insurmountable process and is now not only feasible, but it’s actually easy.
Let’s think about all of the new technologies that have hit the market in the past year or so. We’ve all heard about the iPhone 7, Google’s driverless cars, Snapchat Glasses, and even Elon Musk’s ‘city on Mars’. What about marketing-specific technologies though?
There are a few key elements that make the adoption of AI marketing as important as it is today, including big data, machine learning, and the right solutions.
Big Data
Big data is a pretty straightforward concept. It refers to a marketer’s ability to aggregate and segment large sets of data with minimal manual work. Marketing teams can then use this data to ensure the right message is being delivered to the right person at the right time, via their channel of choice.
Machine Learning
Machine learning platforms come in handy when marketers try to make sense of this huge data repository. They can help identify trends or common occurrences and effectively predict common insights, responses, and reactions so marketers can understand the root cause and likelihood of certain actions repeating.
Powerful Solutions
Artificial intelligence marketing solutions truly understand the world in the same way a human would. This means that the platforms can identify insightful concepts and themes across huge data sets, incredibly fast. AI solutions also interpret emotion and communication like a human, which makes these platforms able to understand open form content like social media, natural language, and email responses.
Artificial intelligence tools are still in the early stages of development. That means many marketing teams may be unaware of the best way to integrate AI marketing into their operations or how to use the solutions at all. This introduces challenges that marketers must be aware of as they implement these solutions:
Getting Organizational Buy-In
Stakeholders may be unaware of the value that AI investments could bring the business. Marketing teams must be able to measure qualitative value of AI investments and note performance improvements surrounding customer experience and brand reputation.
Navigating Deployment Issues
As marketing teams set forth with their AI deployments, it is imperative that they understand deployment best practices for the specific solution they plan to implement. This will require organizations to set aside time for team member training and calls with deployment specialists.
Ensuring Data Privacy
Organizations must comply with data privacy regulations like GDPR and CCPA or risk considerable penalties. This means marketers need to make sure they practice ethical data usage. These laws can introduce challenges to AI deployments – if tools are not programmed correctly to abide by these guidelines, they may risk non-compliance with data privacy laws
Core Benefits of Artificial Intelligence Marketing
So what does this mean for marketing teams? AI marketing has been gaining more attention among marketers because of the insights it provides. According to a recent PwC study, 72% view AI as a “business advantage.”
Let’s review some ways that marketers can expect real AI to influence marketing outcomes in the upcoming months and years:
Increased Marketing ROI
Marketers can leverage AI to transform their marketing campaigns by using data insights and acting on them in real time. AI platforms are able to make intelligent decisions on how to allocate funds across channels, analyze high-performing ad placements, and increase value for the marketing program. Using intelligent budget allocation and spending rules, if used correctly, AI platforms will improve marketing ROI.
Personalized Content Delivery
With AI, marketers can take data and targeting to a whole new level. Audience analytics can go past the typical demographics level, to understand people on an individual basis. Now, marketers can use AI to both identify potential clients or buyers, and deliver the ideal content that’s most relevant to them. This can be especially helpful in driving retail and e-commerce impact. With big data, machine learning, and AI combined, there is little a savvy marketer can’t achieve.
Improved Campaign Reporting and Measurement
It can be difficult to aggregate and analyze the large amounts of data that today’s marketing campaigns produce. This makes it hard for marketers to report on and prove campaign successes. Marketers can utilize AI-enabled dashboards to gain a comprehensive view into the campaign elements that work, replicate those patterns, and adjust campaigns accordingly to see increased success across campaigns. In addition to smart campaign analytics, these tools also enable enhanced reporting insights.
Enhanced Marketing Team Performance
AI can conduct data analysis much faster than humans. Let artificial intelligence solutions tackle the time-consuming tasks and free up time for your marketing team to focus on what matters – strategy. With AI, marketers can use real-time analytics to make better campaign decisions and improve overall performance.
Examples and Use Cases for Artificial Intelligence Marketing
Artificial intelligence can be used for a number of different reasons including campaign performance, customer experience, and marketing efficiency. These improvements can be realized in a multitude of ways including:
Personalized Messaging
With AI, marketers can realize improved personalization and messaging success. Often marketers can have trouble determining where to and when to place advertisements and can struggle with figuring out what content to deliver individuals. Artificial intelligence enables programmatic advertising to help organizations place bids on ad space that is relevant to their target audiences in real-time. This coupled with message tracking and analytics capabilities allows marketers to send customized messages to users based on their preferences using the right content, in the right place, at the right time.
Smarter Ads
Marketers are already dipping their toes into smarter ads, with account-based marketing solutions, but AI helps teams take this a layer further for truly insightful analysis. With a new abundance of data available, online ads can become smarter and more effective. AI solutions can dig deep into keyword searches, social profiles, and other online data for human-level outcomes.
More Intelligent Searches
As advanced technology solutions grow smarter, it’s important to remember that audiences are becoming smarter as well. Thanks to social media and rapid-fire search engines (thanks Google!), people find what they are looking for faster than ever before. AI and big data solutions can actually analyze these search patterns and help marketers identify key areas where they should focus their efforts.
Relying on Chatbots
Customer service and retention is another area where AI will play a huge role in the future. Many chat functions and other direct-to-consumer engagement avenues are already being run by AI bots. Companies can save employee time and expenditures with these tactics. AI bots also have access to an entire internet’s worth of data, information, and search histories, making them much more efficient than their human counterparts.
Continued Learning and Predictive Analytics
Not only can AI be used to uncover once-hidden insights, it can actually be taught and learn to incorporate previously uncovered insights into new campaigns, optimizing outreach to target only the most relevant users. Over time, these AI solutions will become even more intelligent, effectively eliminating waste, greatly increasing conversions, and promoting real-time decision-making for proactive marketing
Artificial Intelligence is the Future of Marketing
Does this all sound too good to be true? Are you still thinking that artificial intelligence is tomorrow’s technology, not today’s? Well, we’ve got news for you: the creative minds here at Emarsys are already implementing innovative, artificial intelligence marketing solutions. Using advanced machine learning algorithms, we are continuing to innovate with AI solutions that can take over most of the tedious and time-consuming tasks that marketers struggle to deal with.
While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure.
“It is a business development channel that has never truly been optimized by use of technology,” said Matt Gilbert, CEO of Pepperjam, an affiliate marketing technology and services company. “There hasn’t been any automation built into this channel.”
According to Gilbert, the straightforward, last-click attribution model for coupon and cashback partners in affiliate marketing remains immutable to change, but that stability has been a benefit since the COVID outbreak as it remains a dependable, if outdated, system.
However, some things have changed. “The most effective affiliate marketing programs now make partner discovery easy for marketers,” said Gilbert. “They do this by using data to recruit and not relying solely on traditional interactions.”
Enhancing affiliate marketing
“I have always seen promise in this channel,” said Michael Jaconi, CEO of Button, a mobile commerce technology company that offers deep linking and app-tracking capability for affiliate channels through its Reach product. “While COVID has decimated budgets, we have seen that affiliate marketing spend has been able to be maintained because of its profitability.”
So how can affiliate marketing channels be enhanced? Jaconi thinks it starts with how affiliate marketing channels are operated.
“If marketers can spend the same, and run [affiliate marketing programs] incrementally, this is when we see the maximum return,” said Jaconi, “because the marketers can see results from data, control the campaign, and increase real-time capabilities to make this work on a macro scale. This is the evolution from a usually static dynamic, and this is how marketers should look at using affiliate marketing from here on out.”
By reviewing affiliate marketing campaigns incrementally, marketers are able to identify if buyers are first-time, lapsed or existing customers, and modify the campaign to the segments that are producing the most conversions. With data dictating where and how to maximize investment, marketers can have more confidence in increasing budget spend, and are able easily to show were the campaign value is originating from.
“Right now we find that marketers spend 15% of their budget on affiliate marketing,” said Jaconi. “We believe that will increase to 50% in five years.”
Affiliate automation and personalization
The ability for affiliate marketing as a whole to become more agile and automated based on real-time data is also in Pepperjam’s sights.
“A lot of manual work needs to be automated to diversify partner types,” said Gilbert. “Those who automate, and make the process more efficient and simple, open themselves up to partner with new brands who have not played in the space.”
Gilbert recommends that marketers base affiliate marketing campaign strategy on buying behavior trends and origin of engagement more than individual demographics. Industry events and conferences, as well geographic-based outreach campaigns can often be the foundation of successful affiliate marketing campaigns. Those origins of successful engagement should dictate future buying strategy, more than solely focusing on individual demographic outreach.
Pepperjam uses an internal graph to gauge the effectiveness of affiliate marketing efficiency, with the ‘X’ axis representing scale and the ‘Y’ axis representing automation. The emphasis on automation and scale should not sacrifice compliance and brand safety.
“Innovation in the tech world has been all about scale and automation,” said Gilbert. “Marketers need to be ready to demonstrate both to senior executives and the enterprise overall.”
Creating automated content for the segments that are converting can be the product of incremental campaigns using real-time data. “For most marketers there has not been that opportunity to take a [affiliate marketing] channel that is already profitable and make it more sophisticated with customization and personalization,” said Jaconi. “Use a customizable engine, and make separate offers based on user level; it is a powerful force. You can have differentiated offers, including exclusive offers at separate rates because that differentiation is powerful content.”
Changing for the better
Jaconi said he believes more members of senior management and executives will pay attention to affiliate marketing in the near future because of its high ROI. This means marketers must be ready to show direct results to the bottom line as well as the flexibility to modify campaign targets based on real-time data and which segments are actually converting.
“I think as budgets are cut, you will also see more budgets being transferred to affiliate marketing,” said Jaconi. “Once the brand sees a better ROI and targeted spend, it opens up the floodgates for spending opportunities.”
Affiliate marketing may see an increased presence in marketer’s budgets in upcoming years as predicted, and by making these new enhancements to your affiliate marketing program brands have quicker ability to scale to match a sudden growth in consumer demand. By reporting the revenue generated by being able to answer the demand, your executive c-suite should also quickly become fans of affiliate marketing.
This story first appeared on MarTech Today.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
ABOUT THE AUTHOR
Rodric BradfordRodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
OnePlus 9 Series India Prices Leak Hours Before Launch, Much Higher Than OnePlus 8, 8 Pro
OnePlus 9 series will come with three phones with the OnePlus 9R being the most affordable.
Advertisementhttps://9c20baca4f0fb3c7e090e4b21b116bc1.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.htmlBy Vineet Washington | Updated: 23 March 2021 11:11 ISTHIGHLIGHTS
OnePlus 9 may come in Arctic Sky, Astral Black, Winter Mist colours
OnePlus 9R may be offered in Carbon Black and Lake Blue colours
OnePlus 9 Pro is said to cost MRP Rs. 69,999 for 12GB + 256GB variant
OnePlus 9 series India prices, configurations, and colour options seem to have leaked ahead of its launch later today, Tuesday, March 23 at 7.30pm IST. The company will be unveiling three smartphone models at the event, the OnePlus 9, OnePlus 9 Pro, and the more budget-friendly OnePlus 9R. The OnePlus 9 is tipped to have a starting price of Rs. 49,999, with the OnePlus 9 Pro starting at Rs. 64,999 and the OnePlus 9R starting at Rs. 39,999. The leak shows that this is the Maximum Retail Price (MRP) of the phones.
OnePlus 9 series price in India (expected)
As per the tweet by tipster Abhishek Yadav, who cites OnePlus Kerala community, the three phones in the OnePlus 9 series will be offered in two RAM and storage configurations each. Starting with the OnePlus 9, the 8GB RAM + 128GB storage model is said to be priced at Rs. 49,999 with the 12GB RAM + 256GB storage variant priced at Rs. 54,999. It may be offered in Arctic Sky, Astral Black, and Winter Mist colours.
The OnePlus 9 Pro is said to be priced at Rs. 64,999 for the 8GB RAM + 128GB storage variant and Rs. 69,999 for the 12GB RAM + 256GB storage variant. The colour options include Morning Mist, Pine Green, and Stellar Black.
How to Combine Affiliate Marketing and Influencer Marketing
How can a business combine affiliate marketing and influencer marketing to reach social media-driven audiences? For affiliates, using influencers could be a great strategy to invest in to build long-term relationships with customers, so this article shares helpful tips for those who are considering this approach.
Last week, I went to Starbucks for a cup of coffee and overheard this conversation between two young entrepreneurs who were trying to find new ways to get more business. Apparently, their eCommerce business has been going well, so they were discussing new marketing ways to let more people know about their products. If I were looking to partner with a startup, I would definitely consider talking with them.
The ideas for online promotion they were discussing were really interesting and forward-looking. Except one.
“Everybody is an influencer now and people are tired of that. Besides, the two don’t really go that well together. I think we should go with our current strategy and look for opportunities elsewhere.”
This was the reaction of one of them to an idea to explore influencer marketing. Apparently, their brand was doing quite a bit of affiliate marketing, but for some reason, they decided that influencer marketing won’t do any good to them.
Don’t get me wrong, this is not the first time I hear something like this. Many entrepreneurs perceive influencer marketing as a bad addition to their strategy because of the overwhelming number of people who consider themselves influencers.
Well, blogging was also once considered as nothing but a hobby. But now, blogging is a legit marketing technique that, if implemented properly, can get your business on the first page of Google results as well as help to build a sizable lead base.
The fact that a lot of people are trying to be influencers doesn’t mean that using influencer marketing is a bad idea. In fact, influencer marketing has been developing at the speed of light in recent years, with an increasing number of businesses investing thousands in this strategy. For example, Instagram influencer marketing spending worldwide is quickly increasing; it reached $5.67 billion in 2018 and is projected to hit the mark of $8.08 billion by the end of 2020.
So, why would businesses around the world continue to pour money into influencer marketing if doing so would be like throwing money out the window?
Exactly.
And is the combination of affiliate marketing and influencer marketing worth pursuing?
Absolutely!
If you know how to do it properly, of course.
Why Influencer Marketing is perfect for Affiliate Marketing
Historically, affiliate marketing has been driven by the need to get website clicks, but now things are changing a little bit. The traditional affiliate marketing techniques are being added more with the new ones, and these are focused on cultivating leads from social media platforms.
That’s where influencers do their magic.
They have that amazing ability to inspire conversions from their followers, which is something that affiliate marketing could really use. So, it could be said that influencer marketing enhances traditional affiliate marketing techniques by introducing them to content-driven audiences who use social media on a daily basis.
Influencers will surely be responsible for a large part of the U.S. affiliate marketing spending, which by the way, is projected to reach $6.8 billion by the end of 2020, according to eMarketer.
US Affiliate marketing spending, 2015 – 2020. Credit: eMarketer
So, it makes perfect sense for social media-savvy affiliates to try and create meaningful influencer campaigns that leverage the reviewing and buying power of influencers. By doing things this way, a business goes beyond website clicks and focuses on the main thing that drives purchases in younger generations: long-term relationships with brands that turn customers into loyal followers.
An influencer thus becomes a critical intermediary in fostering these meaningful relationships between a business and a customer by sharing tips, recommendations, and other information that the customer can use. For example, here’s how Cristine Rotenberg, an Instagram & YouTube influencer with a username Simply Nailogical, promotes clothing brand called Roots in this post on Instagram.
Simply Nailogical announcing her affiliate partnership with a clothing brand Roots. Credit: Instagram
So, thinking that influencer marketing and affiliate marketing cannot be combined is simply unreasonable.
But how can a business actually do it? Read below to find out.
How to Combine Affiliate Marketing and Influencer Marketing
First, let’s make sure that you understand what you’re getting yourself into. The best way to think about an influencer is a unique type of partner for affiliate marketing. Why unique? Because he or she has several qualities that are critical to success, including marketing experience, direct access to your target audience, authority in your market niche, and a certain degree of expertise in technology and social media areas.
But the most important quality that influencers have is trust. Every effective influencer has a certain number of followers who are interested in their lifestyle tips, product recommendations, and other information. The trust of followers allows influencers to use traditional affiliate methods very effectively because the people reading or otherwise consuming their content are interested in recommendations from them.
So, working with a decent influencer whose market niche happens to relate to your products or services provides you with direct access to your target audience. By partnering with an influencer, in this case, you’re increasing the chance of conversion because the audience is relevant and interesting in learning more about products or services you sell.
So, this means that you’ll have to do influencer research to find a relevant one for your business. He or she should have decent followership, a good reputation, and some experience with affiliate partnerships. There are two ways you can go about this: the first one is manual research; you go to a selected social media network and look for an influencer there using keywords or use Google for that.
The second way is to use a special tool for influencer research. Thankfully, there are a number of those tools out there; some of the good ones include Buzzsumo Influencer Research (paid, a free trial available) and Social Bakers (free up to three influencers, a demo available).
For example, here are the results generated by Social Bakers for Fitness and Wellness category in Australia and New Zealand region.Results for influencer search in Australia and New Zealand using Social Bakers. Source: Screenshot
As you can see, it’s possible to search for influencers in specific countries (and even areas, depends on the tool you’re using), so finding a decent option quickly shouldn’t be a problem. What’s a little bit more difficult, however, is determining whether an influencer is perfect for your business. For that, you’ll need to analyze their profiles and learn the following:
Main topics that the influencer posts about. Is the influencer operating in your market niche?
The size of the followership. It’s easy to get enticed with a large number of followers, but although having a lot of them is good, it doesn’t mean that all of them are active (that’s why micro-influencers – social media users who have between 1,000 to 1,000,000 followers/audience members – have become so popular in recent years)
Authentic engagement with their posts (how many comments, likes, etc. does a typical post receive)
Characteristics of the audience (location, interests, etc.). “If your audience is not international like ours at Top Writers Review, then you should find out where it’s located and whether you can sell to them,” says Scott Jensen, a marketer.
Their username (should be appropriate and consistent with the image of your brand).
Replies to follower comments (comments are good, but take a closer look and assess the depth of discussion; if you discover a lot of meaningful replies that stimulate conversation, this is a good sign that the influencer knows how to spark an online discussion)
The quality of content. Check out the content they’re producing to see if your brand could be represented in such way appropriately
Previous conflicts and issues. Check if the influencer you’re interested in collaborating with has past issues with the online community, other influencers, or companies. Those who have been involved in scandals or conflicts typically have a damaged reputation, therefore, should not be your choice for a partnership. Since piggybacking on an influencer’s social standing is one of the main points here, having your brand endorsed by someone who doesn’t enjoy a good reputation wouldn’t produce the results you’re hoping to get.
As soon as you identified the influencer you think can be a good fit for your brand, it’s time to talk about business. The first contact with an influencer is something that you should be prepared for, so here’s what you need to know.
How to Contact an Influencer
If you want to use an influencer in your affiliate marketing strategy, you’ve got to have a killer pitch. The most popular way to contact influencers is by an email or a direct message on social media, so choose your preferred method of communication. Your main goal at this point is to write a great message with the information about your goals, products, and your vision of success.
Write your message in simple, conversational language, and be as straightforward as possible in your message so you don’t come off as pushy. Keep in mind that you’re making them a business proposal (by the way, not treating an affiliate like a business partner is one of the most common mistakes that people do when starting an affiliate program), and no influencer wants to be a puppet of any brand; in fact, influencers know that they will lose followers if their messages are perceived as fake.
There are several ways in which you can approach writing a message to influencers. Below, we’re going to give you a good example of an email asking an influencer to be an affiliate partner:
Hi [name of the influencer],
My name is [your name], a Baltimore-based coffee brand. We’ve been reading your blog for quite a while and we’re really loving your writing style and tips.
I’m writing this message because we think that you would be an amazing ambassador for our brand.
Are looking for business opportunities at the moment? We would love if you could come on board as an affiliate partner.
If you are, we are ready to share our products with you, so you could try them and give your thoughts about them to your online community in a post.
As a thank you, we will also provide you with an affiliate code so you can earn some commission from your influence.
Please let us know what you think about this: if you’re interested, we are ready for a chat. Feel free to reply to reach out to us by replying to this message.
Thank you! We’re looking forward to hearing from you.
Kind regards,
[Your name].
As you can see, this message begins with the sender complimenting the influencer, which is a good start that can grab their attention. Then, the sender describes the value of the program as well as what they expect from the influencer. Writing in this style ensures that the message reads like a personalized invitation to be an affiliate partner. Besides, the message read genuine because it tries to show that the brand has selected this particular influencer based on their experience.
What’s Next?
Reaching out to an influencer with a request for an affiliate partnership is something you should consider doing to reach more people in a very special way. Influencer marketing has been developing at the speed of light in recent years, and it doesn’t show any kinds of stopping. I recommend you not to listen to those saying that influencers are boring because everyone tries to be one because it’s a legit strategy with thousands of businesses around the world investing millions into it.
Hopefully, this guide has inspired you to know more about influencer marketing and how to use it along with affiliate marketing. Feel free to share your experiences with affiliate partnerships with influencers with us to let us know what tips have worked for you the best!
Daniela McVicker
Daniela used to be passionate about writing when she was in college. Now that she is a grown-up she decided to make it more than just her hobby. Her professional interests lie within IT and marketing fields. Currently, she is writer and editor at Ratedbystudents.
HOW TO 5G TECHNOLOGY USAGE GENUINE FORM WORLD ?😍😍😍😍😍😍😍😍 😎😎
what is 5G
Here is that the place where you discover 5G innovation clarified—how 5G works, why 5G is critical and the way it’s changing the way during which the planet interfaces and imparts. At Qualcomm, we concocted the essential discoveries that make 5G conceivable.
5G is that the fifth era versatile organization. it’s another worldwide remote norm after 1G, 2G, 3G, and 4G organizations. 5G empowers another kind of organization that’s intended to interface for all intents and purposes everybody and everything together including machines, items, and gadgets. Better and improved proficiency enable new client encounters and associates new enterprises.
Who concocted 5G?
Nobody organization or individual possesses 5G, yet there are a couple of organizations inside the versatile environment that are adding to rejuvenating 5G. Qualcomm has assumed a big function in designing the various primary innovations that drive the business forward and structure 5G, the subsequent remote norm.We are at the core of the third Generation Partnership Project (3GPP), the business association that characterizes the worldwide details for 3G UMTS (counting HSPA), 4G LTE, and 5G advancements.3GPP is driving numerous fundamental developments across all parts of 5G plan, from the air interface to the administration layer. Other 3GPP 5G individuals range from framework merchants and part/gadget producers to portable organization administrators and vertical specialist co-ops.
What fundamental innovations make up 5G?
5G depends on OFDM (Orthogonal recurrence division multiplexing), a technique for balancing a complicated sign across a couple of distinct channels to diminish impedance. 5G utilizations 5G NR air interface accessible OFDM standards. 5G additionally utilizes more extensive transfer speed innovations, for instance , sub-6 GHz and mmWave.Like 4G LTE, 5G OFDM works hooked in to an identical portable systems administration standards. In any case, the new 5G NR air interface can additionally upgrade OFDM to convey tons more significant level of adaptability and flexibility . this might give more 5G admittance to more individuals and things for a good range of utilization cases.5G will bring more extensive data transfer capacities by extending the utilization of range assets, from sub-3 GHz utilized in 4G to 100 GHz and past. 5G can add both lower groups (e.g., sub-6 GHz) even as mmWave (e.g., 24 GHz and up), which can bring extraordinary limit, multi-Gbps throughput, and low dormancy.5G is meant to not just convey quicker, better versatile broadband administrations contrasted with 4G LTE, yet can likewise venture into new help regions, for instance , crucial interchanges and associating the large IoT. this is often empowered by numerous new 5G NR air interface plan procedures, for instance , another independent TDD subframe plan
What are the contrasts between the past ages of portable organizations and 5G?
Modern city with smart 5G wireless communication network concept .
The past ages of portable organizations are 1G, 2G, 3G, and 4G.
Mid 2000s: 3G brought portable information (for example CDMA2000).
Fourth era – 4G LTE
2010s: 4G LTE introduced the time of versatile broadband.
1G, 2G, 3G, and 4G all prompted 5G, which is meant to offer more availability than was ever accessible previously. 5G may be a bound together, healthier air interface. it’s been planned with an all-encompassing ability to empower leading edge client encounters, engage new arrangement models and convey new administrations.
With high speeds, predominant unwavering quality and unimportant inertness, 5G will grow the versatile environment into new domains. 5G will affect each industry, making safer transportation, distant medical services, exactness farming, digitized coordinations — and therefore the sky is that the limit from there — a reality.
How is 5G better[advantages] than 4G?
There are a few reasons that 5G will be superior to 4G:
• 5G is altogether quicker than 4G
• 5G has more limit than 4G
• 5G has altogether lower idleness than 4G
• 5G is a bound together stage that is more competent than 4G
• 5G utilizations range in a way that is better than 4G
5G is a bound together stage that is more competent than 4G.
While 4G LTE zeroed in on conveying tons quicker versatile broadband administrations than 3G, 5G is meant to be a bound together, more able stage that raises portable broadband encounters, yet additionally underpins new administrations, for instance , strategic interchanges and therefore the monstrous IoT. 5G can likewise locally uphold all range types (authorized, shared, unlicensed) and groups (low, mid, high), a good scope of organization models (from customary large scale cells to hotspots), and better approaches to interconnect, (for example, gadget to-gadget and multi-jump network).
5G utilizations range in a way that is better than 4G.
5G is additionally intended to require advantage of all of range across a good cluster of accessible range administrative ideal models and groups—from low groups under 1 GHz, to mid groups from 1 GHz to six GHz, to high groups referred to as millimeter wave (mmWave).
5G is quicker than 4G.
5G can be altogether quicker than 4G, conveying up to 20 Gigabits-per-second (Gbps) top information rates and 100+ Megabits-per-second (Mbps) normal information rates.
5G has more limit than 4G.
5G is intended to help a 100x expansion in rush hour gridlock limit and organization efficiency.1
5G has lower dormancy than 4G.
5G has essentially lower idleness to convey more prompt, constant access: a 10x abatement in start to finish inactivity down to 1ms.
In what manner will 5G influence me?
5G is meant to try to to an assortment of things which will change our lives, including giving us quicker download speeds, low inertness, and greater limit and availability for billions of gadgets—particularly within the zones of computer generated reality (VR), the IoT, and man-made reasoning (AI).For instance, with 5G, you’ll get to nearly as good as ever encounters including close moment admittance to cloud administrations, multiplayer cloud gaming, shopping with increased reality, and ongoing video interpretation and cooperation, then some.
Where is 5G being utilized?
Extensively, 5G is employed across three principle kinds of associated administrations, including upgraded versatile broadband, crucial interchanges, and therefore the monstrous IoT. A characterizing capacity of 5G is that it’s intended for forward similarity—the capacity to deftly uphold future administrations that are obscure today.
Improved versatile broadband
Notwithstanding making our cell phones better, 5G portable innovation can introduce new vivid encounters, for instance , VR and AR with quicker, more uniform information rates, lower inactivity, and lower cost-per-bit.Crucial correspondences5G can empower new administrations which will change businesses with super dependable, accessible, low-dormancy joins like controller of basic foundation, vehicles, and operations.
Huge IoT
5G is meant to consistently interface a huge number of implanted sensors in practically everything through the capacity to downsize in information rates, force, and portability—giving very lean and minimal effort availability arrangements.
Is 5G accessible compose now?
Truly, 5G is as of now here today, and worldwide administrators began dispatching new 5G organizations in mid 2019. In 2020, numerous nations anticipate race 5G portable organizations. Additionally, all significant Android telephone producers are commercializing 5G telephones. Also, soon, far more individuals may need the choice to urge to 5G.
5G has been sent in 35+ nations and tallying. We are seeing tons quicker rollout and reception contrasted and 4G. Shoppers are exceptionally amped up for the high speeds and low latencies. Yet, 5G goes past these advantages by likewise giving the capacity to strategic administrations, upgraded portable broadband and massive IoT. While it’s difficult to anticipate when everybody will approach 5G, we are seeing extraordinary force of 5G dispatches in its first year and that we anticipate that more nations should dispatch their 5G organizations in 2020 and past.
As of June 2020, 5G was accessible in:[countories]
Australia
Austria
Belgium
Bahrain
Canada
China
Czech Republic
Finland
Germany
Hong Kong
Hungary
Ireland
Italy
Japan
Kuwait
Maldives
Monaco
Netherlands
New Zealand
Norway
Oman
Philippines
Poland
Puerto Rico
Qatar
Romania
Saudi Arabia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Trinidad and Tobago
Joined Arab Emirates
Joined Kingdom
US of America
Virgin Islands,
U.S.
When will 5G be accessible to more individuals?
Similarly like past ages of versatile organizations, it’ll take some effort to multiply the new 5G organization to form it accessible to more individuals. Meanwhile, 4G LTE will proceed to develop and fill in because the anchor of the 5G portable experience (through multi-availability) for an extended time to drop in giving Gigabit information rates outside 5G inclusion regions.
Do I need another telephone on the off chance that I need 5G?
Truly, you ought to get another telephone that upholds 5G on the off chance that you simply got to have the choice to utilize the organization. as an example , cell phones controlled by the Snapdragon X55 or Snapdragon X60 Modem-RF System are 5G viable.
There are a couple of new cell phones accessible that are intended to assist 5G, and different transporters across the planet help the 5G remote organization. because the 5G rollout course of events advances, more cell phones and transporter memberships will open up, as 5G innovation and 5G viable gadgets arising to be more standard.
Freshfounders 